In the figure below, begin with collinear A, B, C.
Do this again with an entirely different O and CA' and see where the new D ends up.
In the figure below, apply the Law of Sines to triangles OCA and OCB to get a relationship among the quantities CA, CB, OA, OB, and the sines of some angles. Use this to write CA/CB in terms of OA, OB and some sines.
In the figure below, apply the Law of Sines to triangles ODA and ODB to get a relationship among the quantities DA, DB, OA, OB, and the sines of some angles. Use this to write DA/DB in terms of OA, OB and some sines.
In the figure below, combine both results from before to get a formula for (CA/CB)/(DA/DB). See what is left when you cancel everything.
Think through what the formula will be for this ratio and compare it with the other formula.